Today, I work as a freelance guitarist and musical instrument specialist, helping brands bring their products to life through engaging video, presenting, demonstrations and launch content. I combine a musician’s understanding of the gear with years of industry experience turning technical details into stories that players can connect with.

Before going freelance, I worked with some of the biggest names in the guitar world, including Behringer, guitarguitar and Andertons. Along the way, my career has taken me from a factory floor in the Czech Republic to a glamorous charity gala in Miami and plenty of studios, stages and trade shows in between.

It all began with studying music at college and later at the Academy of Contemporary Music. What started as a love of playing guitar developed into a career built around music, products and communication.

Whether I’m performing, presenting or creating a complete product campaign, that same enthusiasm still sits at the heart of everything I do.